The CEO of games developer Eidos has commented that he beleives the Playstation 3 offers good value for money, indicating that it costs a great deal more to purchase either a HD or Blu-ray player. While he commented that additional people will pick up the machine due to its Blu-ray capabilities, he admitted that the price needs to be cut further in order to get closer to the mass market.

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According to Gardner, PlayStation 3 is good value considering it includes a Blu-ray player at a relatively competitive price point.

"Go buy an HD or a Blu-ray player. Go ahead. Tell me what it costs you. Then take a look at the PS3," he said.

"I don’t think PS3 is too expensive. I do think we’ll start to see additional people pick it up and use it, maybe not necessarily exclusively as a game player but as a Blu-ray player and a game player, and there is an advantage to that."