Microsoft's Peter Moore has re-iterated that the price of consoles on the market is very much a crucial aspect of their potential successful, regardless of fancy features such as a Blu-ray player and larger hard drive as in the PS3. Moore's comments come as he was grilled by a leading technology blog regarding a whole range of aspects who concluded that as a mass market industry, hundreds of millions of people need to be drawn in. Moore's price claims are 'backed up' by Sony stating that 80% of their PS2 users came when they dropped the price down to $199. He also slyly remarked that the only mixed message consumers are getting from all the Xbox 360's SKUs is that consumers don't know where to find an Xbox 360 elite as they are all sold out!

Yes... but the PlayStation 3 also comes with a lot of very costly features out of the box that the 360 doesn't. Namely Blu-ray and a larger drive.

Believe me it's going to be about price. It will be about price. Its like when I buy a car they advertise it and they show it starting at $20,000. Price as shown -- $33,000 because its got GPS, its got Bluetooth, all this stuff. This is about price. We're a mass market industry that needs to bring in hundreds of millions of people.

So you already have three console SKUs for the 360. A lot of people still think that there is a generally mixed or muddled message for the Elite.

The only muddled message is where do you find one right now, because they are sold out.