Many will notice that Nintendo consistently pump out new titles featuring the likes of Mario on a regular basis, which has raised concern regarding the originality of Nintendo's title's. George Harrison however believes that one of Nintendo's most valuable assets is its franchise characters and they are going to continue to use them, he says a lot of people just don't understand how difficult it is to create a new character.

Many of your games are from old, familiar franchises. Are we going to see any new story lines, characters and intellectual property from Nintendo coming down the pipeline?

One of Nintendo's most valuable assets for our business is our franchise characters. We're going to continue to use them. I think a lot of people underestimate just how hard it is to create a new character. We've been successful at spinning off characters. In terms of a complete breakaway into new IP--the introduction of brain-games a couple of years ago for the DS was a radical departure. You saw Wii Fit introduced--that was the most unusual game unveiled at E3! In terms of fictional stories--we're augmenting what we do. We're changing our thinking about what defines a viable piece of entertainment software.