According to internet reports, since the launch of the PS3 in March (Europe), Blu-ray disc sales have surged by 1000% as a result of the launch of the system. Matt Brown, executive VP, international at Sony Pictures stated that such findings highlight that many consumers are adopting the PS3 as a complete entertainment device.

The announcement mentions Casino Royale as one of the big titles for Sony Pictures, and I'm assuming that you can add to these 180,000 sales the 500,000 copies of the recent Bond movie that were given away to new PS3 owners – which must make it the most widely distributed Blu-ray film by far.

"The launch of the PS3 had a tremendous impact on Blu-ray software sales across the board,” says Matt Brown, executive VP, international at Sony Pictures. “Recent sales figures are a clear indication that the PS3 is seen as an entertainment device.”