Sony's Jack Tretton has tried to address negative feedback that a number of third party titles infact appear better polished on the Xbox 360 than they do on the PS3. Tretton commented that this has nothing to do with Sony thesmelves as any decisions made in relation to development are conducted by third parties themselves.

Tretton stated, “If the games don’t look good on the platform, consumers aren’t going to buy them. As I said, we can’t control what third parties are going to do", he explained. “We can try to evangelize the technology and assist those guys in development and try to convince them that it is in their best interests to take advantage of the technology.

"If we have to drive the message on our platform with the games that do that…whether they are first party or third…those are the games we are going to focus on and those are the games the consumers are going to make their purchase decisions on,” he added. "At some point, what’s the point of porting it over to another platform if it is not going to look as good on a platform that is more expensive? Why waste any money in development doing that?”