UK retail chain Woolworths are reportedly exclusively backing the Blu-ray format after testing the waters with both Blu-ray and HD-DVD but finding that consumer demand was SLIGHTLY in favor of Blu-ray since the launch of the PS3.

Anyway when I mentioned the new Blu-ray display and he told me that the company had been trialling both the high-def dvd formats in their flagships stores. They found that sales for both HD-DVD and Blu-ray had been virtually non-existent, however since the PlayStation 3 release, Blu-ray movie sales have seen a modest but steady increase, and they are now rolling out Blu-ray movies across all their medium to large stores. The company believe this market will increase as the proliferation of HDTV across the UK becomes more widespread over Christmas. However they will be dropping HD-DVD lines completely.