Sony Worldwide Studios boss Phil Harrison has commented that he expects the 360-to-PS3 port trend to ease up fairly soon, he claims that what the third parties are doing is very much normal and that the situation will reverse 'fairly quickly organically'. He also confirmed that they are making more core technologies available to third parties and not just keep them all for their first party games.

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BIZ: It seems like the trend for third parties is to develop for 360 and then bring those games to PS3, which means the games are not taking full advantage of the PS3's power and it's up to the first-party games to show off the PS3's power. How will you convince third parties to design specifically for PS3 instead of porting or tweaking code? How can Sony reverse this trend?

PH: Well, I'll take the compliment – if it was intended anyway – that the first-party titles [look great]. We are clearly demonstrating the PS3 is capable of some amazing things and if you approach the architecture from the right direction, your games will shine on the platform. It's very natural, however, to see what some of the third parties are doing. They started to work on Xbox 360 before they did on PS3; they got some tools and technology and know-how established on the format before PS3. That situation will reverse fairly quickly organically, but what we're doing from a worldwide studios point of view is we're actually shifting some of our core technologies from exclusively being available to our studios to supporting third parties as well – all third parties.