In preparation of the July video game sales data which is to be released by the NPD Group, Lazard Capital Markets analyst Colin Sebastian has commented that the PS3 has experienced 'sequentially higher sales' since the price cut. Sebastian also expects the Xbox 360 figures to be lagging behind as a result of negative publicity caused by hardware malfunctions.

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In advance of the July video game sales data from The NPD Group, Lazard Capital Markets analyst Colin Sebastian has provided his "back of the envelope" analysis, which suggests U.S. software sales increased 15-20 percent in July.

throughout much of the year." Also, he thinks the PS2 had solid sales and the PS3 had "sequentially higher sales following the price cut." Meanwhile, Sebastian believes Xbox 360 sales "might lag somewhat due to greater publicity in July surrounding hardware malfunctions."