The Xbox 360 may have been THRASHED by the Wii in terms of monthly unit sales during July in USA, but MS are claiming some form of victory as they revealed consumer expenditure on the Xbox 360 is two to one compared to the PS3 and Wii.

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Microsoft states in the announcement that 360 consumers have generated $2.7 billion in revenue since November of 2006, comparing favorably to the $1.7 billion generated by the Wii and the $1.3 billion by the PS3 in the same period. Microsoft pointed out that the top selling game for July was the Xbox 360 version of NCAA Football 08, and that this version outsold the PS3 and the PS2 versions of the same game, combined.

Microsoft has also added some statistics of its own, stating that sales for the month were up 24% year-over-year for 360 software. They also stated that the console’s accessory attach rate is no 3.3, and the software attach rate is 6.2.