Analyst Michael Patcher has commented that he believes that it is possible that Nintendo have been diverting Wii shipments from Japan to the U.S. in order to help cope with the demand. It was something of a shock to see the Wii sell 425k units during July in US as the company has had problems in increasing its production capacity coupled with the fact that the console is constantly outselling.

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While Nintendo and leading video game retailer GameStop have said that the Wii continues to sell out quickly and remains in short supply, Pachter seemed a bit confused by the sudden increase in Wii supply during the month.

"Wii sales remain strong, with an apparent increase in supply during the quarter. This increase is inconsistent with reports that Nintendo has had difficulty in increasing its manufacturing capacity," he states, "suggesting to us that the company has diverted supply from other areas (perhaps Japan) to the U.S."