Last week was the worst record in terms of PSP sales Sony has experienced in the UK. According to a like-for-like comparison, sales of the system are down 32.1 percent. Although Sony didn't seem too concerned insisting that consumers are waiting for the new Slim & Lite, while the director of ChartTrack supported such a view as well as suggesting kids going back to school would have had a negative effect also.
Quote:News Source: MCVUK
According to ChartTrack statistics, last week was the worst sales period for the handheld since launch.
Sony blamed the slowdown on anticipation for its new, sleeker version of the console, which will launch on September 14th.
The firm told MCV that retailers were ‘thinning out’ stock of the original PSP to accommodate its revamped model, and that it will ensure that there is enough Slim & Lite hardware to satisfy demand at launch.
ChartTrack director Dorian Bloch added: “There are probably a lot of consumers who are now waiting for Slim & Lite to arrive. The fact that kids are returning to school is also sure to have had a marked effect.
There are always bad words to say about a dip like this, but there may well be a sales spike in week 37 after the new console is launched.”
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