Sony's Jamie MacDonald has commented that the launch of Playstation Home will be fairy low key and initially reliant on an invite only public beta. Sony will be taking a gradual approach to rolling out Playstation Home and commented that it is much different to just shipping out a game as Home will be constantly evolving.

Quote:
"In the past we'd make a game, put it on a disc and launch it in the shops. But this is so different.

"It's a constantly evolving thing. Week by week and month by month it evolves. There isn't going to be this 'big bang' launch. That's how you do it in the Web 2.0 world, if you're familiar with the launch of Gmail or something like that," detailed MacDonald.

Home is central to Sony's network initiatives, with it initially acting as 3D community for like-minded PS3 users, bringing together multiple online services for the PlayStation 3.

The free service will launch from the PS3's Cross Media Bar, allowing users to interact, communicate, play online games, shop and build their own customised spaces.

But more than a first-party initiative, Home will open up to offer third-party partners space to conduct business, advertising and services in a controlled environment.