EA's VP for the UK has implied that their is a bright future ahead for the Sony PS3 but he believes as of right now, consumers are still waiting for quality titles to hit the system. He drawn reference to sales of FIFA 08 on the PS3 in comparison to the Xbox 360, on its first week, FIFA 08 sold 75 percent more on the PS3 than the 360 despite the installed based difference. This he believes shows the hunger for quality games from PS3 owners.

Keith Ramsdale, EA's VP and general manager for UK and Ireland, has told GamesIndustry.biz he believes that the future of the PlayStation 3 is strong - but consumers are waiting for quality software titles to arrive.

"If you look at FIFA 08, on its first weekend the PS3 numbers were 75 per cent of the Xbox 360 numbers, despite the 360 having a massively higher install base.

"That's not that the 360 has underperformed, not for a moment. That's because the appetite for a quality game on the PS3 is there and maybe FIFA is the first game to come and show where the quality is.

"I think PS3 consumers are waiting for the right game and they want to see the quality."