Nintendo has no plans to increase first party software development in North America, commenting that North American third party developers are more than capable of satisfying domestic tastes. Harrison went on to state that the actual decision about producing more software would come down to Satoru Iwata but he is not aware of any such plans in the US.

"I'm not aware of any plans to push for more software development here in the US. The actual decision about producing more software and who should do it is driven by Satoru Iwata and the management team, including Mr. Miyamoto, in Japan," Nintendo of America senior VP George Harrison told Wired.

Only a handful of US first party games have been developed for Wii to date, including Texas-based Retro Studios’ Metroid Prime 3: Corruption.

Harrison went on to say that Western third party publishers are perfectly suited to cater to domestic tastes, and tend to specialize in areas that aren’t Nintendo’s strong point.

"They're doing a great job both on DS and on Wii. They tend to provide product in categories that we aren't particularly good at doing, like sports or other genres. And since they're Western publishers, they tend to be more in tune with Western tastes."