Reggie Fils-Aime of Nintendo has commented that it's not Nintendo's fault that the Wii is still hard to find stock of. Reggie remarks its nothing to do with their capacity but consumer demand. Further to this, he bigged up the Wii's online network by claiming it will offer more than just online first person shooters and Nintendo's view is to get every household to go online every single day.

GP: What are the production challenges that are making it so hard to supply Wii's?

RF: I have to correct you. It's not a production issue. It's not like our competitors who are missing a component and couldn't scale up. We're making huge amounts of product every single month. It's not a capacity issue; it's a demand issue. We're not trying to temper demand, what we're now trying to do is to figure out how to add additional lines to meet a higher level of demand.