Microsoft's UK marketing manager has revealed that the expects the Xbox 360 price drop will essentially steal away potential PS3 customers and bring them over to the Xbox 360. The marketing manager stated that Sony's price is not family friendly and Sony is expecting a novice gamer to enter into the world of Blu-ray and 'wireless gaming by default.'

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The Core console’s price point falls to just £179.99 today – the same as Nintendo’s Wii – whilst the 20GB Premium model is reduced by £30 to £249.99.

And Microsoft’s UK marketing manager for the Xbox 360, Dan Cornelius, believes that the dip in price will steal the attention of new entrants to the market away from PS3 this Christmas.

“If you look at PS3, it’s a lot of money for families to come in at,” he told MCV.

“Sony is requiring a fairly novice gamer to enter into things like Blu-Ray and wireless gaming by default. The Core’s still doing well for us in the UK and the price drop is bound to produce a spike in sales.

These customers like the fact that they don’t have to foot the bill for a load of technology they don’t need. It means we can gain access to a type of consumer that PS3 cannot.”