The Boss of SEGA's North America division has commented that over the next few years, the most creative games will be on the Wii and DS platforms. He claims you only have to look at what EA has begun to do on the platform to realize how creative things will get.

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After Sega’s Mario and Sonic At The Olympic Games took the award for best Wii game at the Leipzig Game Convention last week, Jeffrey told MCV:

“There is no doubt that we will see more risks, and therefore more creativity on both the Wii and the DS in the next couple of years. Just look at what EA is already doing on the Wii – EA doesn’t usually do that kind of game.

“We will probably see a fair bit of standardisation for a while from third party publishers in the games that they develop for 360 and PS3, as the huge development costs are ‘rationalised’.”

Jeffrey added that the PS3 and Xbox 360’s online marketplace offered Sega a route to get novel content onto the systems.

“Sega also sees the same trend emerging on Xbox Live Arcade and on PlayStation Network,” he said.

“We hope that we will see little creative sparks of genius popping up around the industry as game designers can afford to be wildly creative once again.