According to reports, the Blu-Ray Disc Association has released a statement which praises Wal-Mart's decision to go Blu-ray exclusive. The statement denotes that this move denotes that Blu-ray has emerged as the desired format of choice for high definition home entertainment.

According to Blu-Ray.com, the Blu-ray Disc Association released a statement, praising Wal-Mart On Blu-ray Exclusivity.

"Retailers have a tremendous impact on consumer preferences, and as the world's largest retailer, Wal-Mart's reach and leadership are unparalleled. Their decision to support only Blu-ray, particularly in light of the string of similar announcements from the content and retail communities over the last six weeks, seems to us to be a very clear statement that Blu-ray Disc has emerged as the format of choice for high definition home entertainment," said the BDA US Promotions Committee chairman Andy Parson.

The Wal-Mart’s announcement marks the end of a two-year war between Blu Ray and HD DVD for the dominance in the high definition entertainment market.

In addition, as the war is over, it is interesting to see if Microsoft, one of the main HD DVD promoters, will replace the external HD DVD unit for its Xbox 360 with a Blu Ray drive.

During CES, when asked about this issue, a Microsoft official did not ruled out the possibility of unveiling a Blu Ray drive.

"It should be consumer choice; and if that's the way they vote, that's something we'll have to consider," Albert Penello, group marketing manager for Xbox hardware said when asked whether Microsoft would support a Blu-ray DVD accessory in the event that HD-DVD failed.
News Source: efluxmedia

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This Post has 1 Comment Add your own!
Anonymous - February 17, 2008 at 6:24 PM

It's not looking good for M$ and the xbox 360 and their HD players! I may have to get a PS3 before it's all said and done.

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