Sony’s Scott Steinberg has commented that developers are now waking up to the idea of creating their games on the PS3 primarily first, then porting them down to the Xbox 360 as the game will look better this way. He also indicated that the Xbox 360 has failed to go beyond its core audience of FPS fans, just like the original Xbox.

Here he is on PS3’s alleged technical superiority to Xbox 360. “Third parties have started to move from the de facto 360 SDK. Of course people designed their next-gen games on it because that was the only one there. The PS3 shipped and so they said, ‘let’s port our 360 games to the PS3.' But now companies are recognizing that ‘hey, if I start on the PS3 and then port down to the 360, my 360 game is going to look better than if I had just designed it for the 360.' So the pendulum is swinging. The heads of development thinking ‘what’s going to show off my next-gen game that much better?’ It is to lead with the PS3 and then to port to the 360.”

“Well no, but we do look at how closely 360 is indexed off of Xbox and for the good chunk of 2007 it was fairly close to where Xbox was year to year.

“The time that they had to create huge distance and build a massive install base before the PS3 could really take root; that opportunity is over and there’s no real capitalization of it. They had a great crescendo moment with Halo and it helped catapult them into a pretty strong position towards the back end of last year, but they were still within a stone’s throw of where they were with the original Xbox.

“To me that speaks of a failure to broaden their reach beyond the core first person shooter player who was in their back pocket for Xbox. The question for us is ‘are they really going after the PS2 demographic? Are they stealing share from us?’ And the answer is no.”