Sony may have today denied any plans for an 'immediate' price cut, but once it again it looks like they are in denial for whatever reason. Following yesterday's news from a Circuit City employee, GD also received confirmation from their sources that a PS3 price cut was imminent. And now, internet reports suggest Best Buy and Target 'moles' have confirmed a price drop is on the cards. Further to this, a Target insider says that the PS3 60GB is showing up at a price of $499.99 on their systems, and that a new Best Buy ad has the PS3 at this new price too.