Right now, it would certainly seem as if first party Nintendo titles hold the upper hand in terms of Wii software sales, however, one analyst indicates that third parties can make a very good return on their developments as the Wii console further matures. The same analyst also estimated that it would take 300,000 software units to break even in comparison of a requirement of approximately 600,000 to break even on the Xbox 360 or PS3.

He also said that the Wii is attracting more casual gamers, leading Nintendo to grow beyond typical legacy brands such as Zelda and Mario.

Another aspect of Wii software that concerns some investors is that Wii games generally have a lower price point than titles made for Xbox 360 and PlayStation 3, as Wii games sell for $50 versus $60. Sebastian reassured investors, "...Our analysis of title economics suggests publishers should be able to tolerate lower retail pricing and attach rates on the Wii vs. PS3 and Xbox 360 without sacrificing title profitability."

Sebastian estimates that a game publisher must sell approximately 300,000 software units to break even, "conservatively,"whereas it would take about 600,000 in unit sales for an Xbox 360 or PS3 game to make all its money back.