Aaron Greenberg, the group product manager for Xbox 360 has commented that the Xbox 360 Red Ring of Death is the equivalent of the blue screen of death which people experienced with Windows. Greenberg would not discuss what exactly is going wrong and implied like the blue screen of death, the high rate Xbox 360 failures is all just one big mystery.

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Aaron Greenberg, group product manager for Xbox 360, said the repair campaign is aggressive and that the company, while it is not discussing what has gone wrong, is not taking the failures lightly.

“It’s our equivalent of the Blue Screen of Death people talk about with Windows,” he said, referring to the derogatory vernacular used to describe what happens when a PC running Microsoft’s operating system mysteriously stops working.