Xbox Australia confirms Xbox 360 price cut across all SKUs

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It looks like the Aussies have beaten the Americans to the punch and have confirmed that all the Xbox 360's SKU's will be receiving price reductions in Australia from July 2nd. The Arcade unit is down $50 making it cheaper than the Wii, the PRO bundle will be 80 Aussie dollars cheaper and the Elite will be receiving the same treatment.

Rumours have been swirling that the Xbox 360 is about to get another price cut in the US, following cuts in Europe and Asia earlier this year. It seems the Aussies have beaten the Americans to the punch, however, with confirmation that all of the various 360 SKUs will be receiving price reductions down under from today.

Effective from July 2, the Xbox 360 Arcade unit will receive an A$50 price drop and will now retail for A$349 ($333), A$50 cheaper than the retail price of the Nintendo Wii locally. The Xbox 360 Pro bundle will now retail for A$499 (down from A$579), while the Elite will sell for A$649 (down from A$729).

An Xbox 360 exec has also confirmed with GameSpot AU that the 360's total install base in Australia and New Zealand has now reached more than 400,000 units, putting it second in the market behind the Wii. We spoke to Jeremy Hinton, Xbox group product marketing manager for Australia and New Zealand, about the rationale behind the price cut, whether Microsoft was feeling pressure from its console competitors, and what sales impact they were expecting from today's announcement.
News Source: Gamespot.com

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This Post has 6 Comments Add your own!
Anonymous - August 29, 2008 at 8:24 AM

I just don't think they should even sell the arcade because most things you can't even do, you can't download movies, you can't play half the game, you can't download demos, or dlc. It'll save you so much if you just buy a Premium Console.

Anonymous - October 12, 2008 at 8:01 PM

I agree with you, but my friend actually bought the arcade one and I asked him there's no harddrive he said he will get one later. I guess HDD these days are cheap so its not too bad of a deal.

Of course I would get the premium myself if I was to get an xbox

Anonymous - October 30, 2008 at 9:54 AM

Yes Mobius is right he agree with you . but his friend actually bought the acrade one and he asked him there's no harddrive .

www.gameprism.com

Anonymous - March 2, 2009 at 2:29 AM

thanks friends

Eric Lam - April 1, 2009 at 1:35 PM

I dont know why Australia will be lower cost tha other ,but this is very good sharing news thank you ver much!!


Eric Lam

1gameconsole.com

John - April 28, 2009 at 5:05 AM

Interesting reading thanks for sharing!

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